This self-paced course covers the basic knowledge, skills, and attitude that you must have to perform your duties and responsibilities as a digital marketer. This provides an overview of the marketing industry and its digital field, along with the 21st-century skills you must apply in a workplace setting.
This covers the knowledge, skills, and attitudes that you need to create your digital marketing funnel. By the end of this course, you should be able to develop a buyer persona through market segmentation, identify key customer touchpoints and platforms, create a tailored content map, and select the most suitable marketing channels to apply effective strategies.
This covers the knowledge, skills, and attitudes that you must have to create your campaign creative brief. By the end of this course, you should be able to set campaign objectives and key messages, develop campaign branding through a style guide, mood board, storyboard, and shot lists, identify required deliverables, allocate resources, prepare a campaign proposal, and present them to your clients.
This covers the knowledge, skills, and attitudes that you must have to create the necessary content for your digital marketing campaign. By the end of this course, you should be able to select the appropriate content types for your campaign, build a content calendar, identify essential tools and equipment, apply effective writing and visual strategies, and implement digital marketing techniques across different online channels.
This covers the knowledge, skills, and attitudes that you must have to maximize the visibility of your digital marketing campaigns. By the end of this course, you should be able to apply content optimization strategies across your website, e-commerce site, and social platforms, strengthen customer engagement through online communities, and moderate content to address or prevent potential issues.
This covers the knowledge, skills, and attitudes that you must have to perform campaign data analysis. By the end of this course, you should be able to collect data legally and ethically, monitor campaign performance, visualize and interpret the trends, create a comprehensive analysis report, present your findings to clients, and apply improvements based on insights and feedback.