The iSTAR program is a Philippine government initiative, created by TESDA and Coca-Cola, that offers free, blended digital training for micro-entrepreneurs. It equips you with business skills through online modules and in-person coaching, helping you start and grow your business with a focus on resilience and success in the digital economy.

Building Business Mindset
iSTAR Program

This course covers how businesses contribute to community development. It also presents the key traits needed to become a successful entrepreneur and introduces basic money management practices to help you prepare before starting a business.

Planning the Business
iSTAR Program

This course discusses how to identify your target customers and competitors, and how to develop a marketing plan using the four (4) Ps—Product, Price, Place, and Promotion. It also covers how to analyze the market, plan effectively, and make informed decisions with confidence, emphasizing that a well-prepared plan is the foundation of a successful business.

Managing Business Operation
iSTAR Program

This course covers proper recording of sales and expenses, managing debts, and maintaining inventory and product quality. It highlights the importance of accuracy and honesty in financial records, as well as building customer trust through consistent quality of products and services.

Ensuring Business Sustainability and Success
iSTAR Program

This course focuses on how to sustain and grow a business once it is operational. It discusses business performance, growth strategies, networking, and responsible loan management to support long-term success.

Access to Business Coaching, Resources and Peer Mentoring
iSTAR Program

This course covers how to access guidance, knowledge, and support from experts and fellow entrepreneurs to help strengthen and grow your business.