WEBVTT

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Digital marketing

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has transformed the way businesses engage

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with their audiences.

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It is faster,

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wider,

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and often cheaper than traditional methods.

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But with many businesses and creators online,

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you need to know how to stand out.

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Welcome!

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This is Digital Marketing Level III.

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I’m Rona Joy C. Bulaong,

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and I will walk you through

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our TOP courses

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for Digital Marketing Level III.

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You will begin by establishing your foundation

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on the basics of digital marketing.

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Then,

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you will be mapping out a customer journey

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and choosing effective marketing channels

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to connect with your target audience.

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You will also be developing

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a creative brief

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to guide your marketing campaigns,

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create engaging content,

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and discover ways

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to further optimize your marketing strategies.

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Finally,

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you will be analyzing  the data you gathered

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from your campaign

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to measure its success

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and make informed decisions.

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By completing these six modules,

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you will strengthen your knowledge,

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refine your skills,

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and build the right attitude

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to become a well-rounded digital marketer.

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If you’re ready to tackle this course,

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let’s get started

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with the Introduction to Digital Marketing.

